The ModGolf Podcast

Creating New Golf Markets That Make The Competition Irrelevant - Renée Mauborgne / Blue Ocean Strategy (062)

April 18th, 2019  •  53 mins 50 secs  •  Download (61.6 MB)  •  Link with Timestamp

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“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" How do you innovate within the hyper-competitive golf industry in a non-disruptive way? Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.