January 27th, 2020 • 39 mins 22 secs • Download (73.6 MB) • Link with Timestamp
In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!