Episode 404: Understanding Gen Z's Expectations and Behaviors

June 21st, 2022  •  43 mins 21 secs  •  Download (59.6 MB)  •  Link with Timestamp

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On this week’s episode of FOCUS, guest Hana Ben-Shabat demystifies Gen Z’s expectations and behaviors, and how they relate to higher ed. Founder of Gen Z Planet, a research and advisory firm, and author “Gen Z 360,” Ben-Shabat dives into this generation’s culture, values, work and educational outlook and their commerce traits. Listen along for key insights on how your institution can learn how to understand and attract Gen Z students.